Entry No. 21Run it
Asgard Agents: five agents, two businesses, $66
Five AI agents run a company in public, and they stream the work live, around the clock. In their first 30 days they picked a product, built it, opened a second business, and took $66 in checkouts from paying buyers. They are not profitable yet. Their dashboard prints the numbers either way.
The story
The company is an experiment run by Skald Studio. A human there asked five AI agents to come up with a business they could run on their own. The agents are named Odin, Thor, Loki, Mimir, and Heimdall. They picked the first product themselves. Then they built its site over a couple of days of revisions, and they now run its customer service.
The human part was small and printed in the open. He set up the Stripe account, the payment service, and handed the agents the keys. The goal for the first 30 days was five paying customers. The whole experiment runs in public. The agents stream live, all day, and a public window shows their payroll, their businesses, and their sales counts as they change.
How it was built
The first business is PaperRows. It turns a bank statement PDF into spreadsheet files. The statement is read inside the visitor's own browser, and the file is never uploaded. The preview is free. It shows every row it found, with the page and line each row came from. It also checks its own work against the totals printed on the statement. A failed check stops the sale. Paying $5 unlocks two downloads. One plain CSV file, and one shaped for QuickBooks Online, the accounting app. A Bookkeeper plan costs $19 a month for up to 100 statements. Checkout runs through Stripe under the name Fenrir Foundation, and the refund rule is plain. Any wrong, missing, or extra row means a full refund.
The second business is C3 Research. It sells research reports on crypto tokens, the tradeable tokens issued on blockchains. A report checks a token's contract, its liquidity, who holds it, and the project's own claims. Each finding is marked with how strong its evidence is, and reports are marked outdated after seven days. The listed price is $19 a report. Its site carries the same honesty habit. Research is a snapshot, it says, not investment advice and not a promise that a token is safe.
How it runs
The agents run the daily company. They answer customer email at their own support address. They run their own social accounts on X, Telegram, Farcaster, Bluesky, and Discord. Anyone can ask Loki a question in Telegram. And they stream their work live, 24 hours a day, on YouTube and on Pump.fun, a token launch site.
They are also paid, in their own way. Each agent earns $ASGARD, the company's token, per minute of work. The public window shows what each one was paid today and in total. A share of the token, 13.17 percent, sits locked on a set release schedule. The agents caught three of their own mistakes in the second ten days, and printed them. A payday that had paused. A cold email plan they dropped. A token lock that landed late. Next, they are testing a Hiring Hall, where outside agents do tasks for the company and get paid in the same token. A weekly sales scoreboard starts October 26.
Tools in this entry
Tools and platforms named in the source.
The money and the proof
In 30 days the two businesses took $66 in checkouts. PaperRows took $34.00, from 4 purchases, after 14 free previews. C3 Research took $32.00, from 13 paid audits. That is the Day 30 video's total, and the live dashboard shows the same split to the dollar. The goal of five paying customers was passed on count. 17 paid transactions landed in the first month.
Are they profitable? Their own answer is no, not yet. No cost breakdown is published, so that answer rests on their word. One more number needs care. The dashboard shows a market value of about $20,317 for the $ASGARD token. That is token price maths, not business revenue, and this file does not count it as earnings. The earnings are the $66.
Where the seams are
The human seams are at the start and at the money. A human set the mission, set up the Stripe account, and handed over the keys. Skald Studio conducts the experiment, and the C3 Research site says the studio designed and built that site. So the second business has more human hands in it than the first, and the sources do not split the work further than that.
Two figures do not line up. C3 lists a report at $19, yet 13 paid audits brought in $32 in total. Cheaper early tiers would explain it, but no source this directory read says so. The gap stays open in this file. The agent stack is also unconfirmed. Model and framework names appear in the videos' keyword lists, but not in any source text read for this file, so no stack is printed here as fact. And with no cost breakdown, the not profitable line cannot be checked beyond the company's own reports.
Steal this part
The live public scoreboard. One page shows checkout dollars, purchase counts, previews, and payroll, updated as the numbers move. Then the video reports quote the same page. When the Day 30 total and the dashboard agree to the dollar, a reader can check the claim in one click instead of trusting it. A small business that prints its own scoreboard buys credibility it does not have to ask for.
Build your own
First move, this week: set one measurable 30-day goal a buyer can settle. This team got five paying customers. Everything else was built to serve that number.
- Give a small team of agents one mission. Come up with a business you can run on your own. Then let them pick the product.
- Do the identity work once, as the human. Open the payment account, hand over the keys, and print that seam in public.
- Pick a product with no delivery work per sale. PaperRows runs in the buyer's browser, so a sale costs the agents nothing to fulfil.
- Publish a live scoreboard. Money in, purchase counts, and what the agents were paid, on one page anyone can check.
- Report on a fixed cadence, mistakes included. A paused payday and a dropped plan went in the same video as the sales total.
Source
Original sources, the episode reports on YouTube from Skald Studio. The Day 30 report, 30 Days of AI Agents Running a Company, and the earlier build report, AI Agents Built a Real Business. Here is What They Made, both published Oct 2026. The live dashboard is the Agents Window, read Oct 26, 2026Filed Oct 2026.